Client Portfolio & Projects
Search Engine Optimization and Data-Based Growth
December 12, 2021 - Ongoing
Alef Education is an education technology platform based in the UAE. Alef provides one of the leading AI-Based K12 education technology for smart learning experiences for students, teachers, and parents in the UAE, USA, and Canada. Alef Education sought after our team to help them improve their search engine optimization and we were able to assist them in their main strategic initiatives
What We Did
Technical SEO, On-Page, and Off-Page SEO. Result-Driven Google Ads Campaigns (Performance Max, Video and Search)
Top ranking was achieved for +15 high-traffic keywords and as a result website traffic increased by approximately 35%. Referring domains and quality backlinks markedly increased and so the website authority and global and local ranking.
Crown Price Hussein Technical University
Digital Marketing Services
2021, 2022 - Ongoing
Al Hussein Technical University was established in Amman, Jordan by the crown prince foundation with the sole mission of bridging the gap between the number of graduates and their rate of employment in technical fields. HTU's admission targets in 2021 were ambitious as they were looking to graduate their first class since the inception of the university. HTU required a capable digital marketing partner to raise awareness and yield admissions.
What We Did
Several objectives were identified and key messages were chosen for the campaigns. key messages were to enforce the employability of the students upon their graduation. A customized content strategy and target audience were created to target students and parents who influence the decision of student enrollment. Several platforms and campaign types were chosen to reach the target audience including Google ads, Youtube, FB & Instagram
105% achievement of admission targets
42% under CPA goals
60% of dedicated budget utilized
SEO & Growth Marketing Strategy
Uraiqat architect is a leading architecture firm within the kingdom of Jordan. UA were seeking a partner to drive its digital growth and enhance its lead generation and acquisition cycle. Some of the challenges to be addressed included search engine ranking, online visibility, project size and among several other challenges
What We Did
We created a customized growth marketing strategy that included organic and paid acquisition tactics such as SEO, SEM, email marketing, and content strategy.
1st rank on five top keywords organic search in Jordan
Among top 3 rank local SEO
300% increase in website traffic
250% increase in lead conversion rate