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Converting to Google Analytics 4: A Step-by-Step Guide"

Are you looking to upgrade your website's analytics to the latest version of Google Analytics? Google Analytics 4 (GA4) offers a range of new features and improvements over the previous version (Universal Analytics). In this post, we will guide you through the process of converting from Universal Analytics to GA4 and show you how to take advantage of the new features and benefits.

Here is a step-by-step guide on how to convert from Universal Analytics to GA4:

  1. Go to and sign in with your Google account.

  2. In the left-hand navigation, click on the "Admin" button.

  3. In the "Property" column, select the property you want to upgrade to GA4.

  4. In the "Property" settings, click on the "Upgrade to GA4" button.

  5. Follow the on-screen instructions to complete the upgrade process, including creating a new GA4 property and linking it to your existing Universal Analytics property.

  6. Once the upgrade is complete, you will be able to access the new GA4 features and reports.

  7. You should update your website's tracking code to the GA4 tracking code.

  8. To ensure all your data is being tracked correctly, check your GA4 property's data in the reports and verify that it matches the data in your Universal Analytics property.

  9. If you have any advanced configurations or customizations in your Universal Analytics property, you'll need to replicate them in your GA4 property.

  10. Once you are satisfied that all your data is being tracked correctly and all your advanced configurations are in place, you can delete your Universal Analytics property.

Benefits of using GA4:

  • It provides more granular data and new event-tracking capabilities

  • It offers advanced machine-learning capabilities that can help you gain insights into your data

  • It allows you to create cross-device and cross-platform measurement

  • It has improved privacy features and aligns with industry standards

  • It's a more intuitive and user-friendly interface.

It's important to note that GA4 is still in beta, and some features and reports might not be available yet. By upgrading to GA4, you can access more granular data, advanced machine learning capabilities, cross-device and cross-platform measurement, and improved privacy features. Remember to check the Google Analytics Help Center for updates on the GA4 rollout and new features. Happy analyzing!

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